A Guide to the Cruise Industry
PFDCE 1012, Course Code: 2168Get an exciting introduction to the world of cruising. You will begin your study with a brief history of the amazing evolution of the cruise industry. Learn about the many unique cruise regions around the world, the ports of call, shore excursions and attractions at different destinations. Explore the many different cruise companies, learn how to read a cruise brochure and a deck plan, how to market, promote, price and book a cruise vacation for individuals or groups. On-board daily routines and activities will be discussed, along with cruise etiquette, tipping, packing and pre- and post-cruise packages. You will also learn what to expect on a day in port and a day at sea. Registration deadline is 2/5.
A few days before class begins, you will receive a letter with instructions about how to log onto myHeartland and how to access your course on Blackboard. The following textbook will be available at the Heartland Bookstore the week before class begins: The CLIA Guide to the Cruise Industry by Marc Mancini, Delmar Cengage Publishing, ISBN: 1-111-13089-3. You are free to order textbooks from other sources. Please call 309/268/8160 if you have questions.