Meeting & Event Planning: An Introduction to the Industry
PFDCE 1014, Course Code: 2169Meetings, expositions, events and conventions (MEEC) is a growing industry in this country, as well as abroad. This course offers a comprehensive overview of the key elements of this global industry: meeting and convention venues, destination management organizations, service contractors, special events management, budgeting, marketing and producing MEEC gatherings, legal issues, technology and international issues of MEEC. Real-life case studies offer practical application of concepts and best practices. If you're interested in becoming a meeting/event planner for a corporation, educational institution, professional association, visitor's bureau, convention or conference center or working in fundraising for non-profit organizations, this class is for you. Registration deadline: 1/8
A few days before class begins, you will receive a letter with instructions about how to log onto myHeartland and access your course on Blackboard. The following textbook will be available at the Heartland Bookstore the week before class begins: Meetings, Expositions, Events & Conventions: An Introduction to the Industry, 3rd edition, by George G. Fenich, Prentice Hall Publishing 2011, ISBN: 0-13-512458-1. You are free to order textbooks from other sources. Please call 309-268-8160 if you have questions.